Design is more than an act of beautification – it’s how a business becomes meaningful to people. It’s a way of working, thinking, and living. Design is the strategic approach to translating the needs of our customers into products and experiences that matter. Our mission is to develop the strategic design skills of our colleagues within Deutsche Telekom to successfully drive the digital transformation of our company.
Customer-centered design means listening before assuming. Thus, we are in constant dialog with our customers. We listen to their everyday personal and professional challenges, and the insight we gain from this customer research is the starting point for everything we do.
The Telekom Design Gallery brings our visions to life. Here, we give the future customer experience of Deutsche Telekom a platform for prototyping, showing, and discussing how our products and services can simplify and enrich a person’s life. It’s a platform for connecting designers and colleagues, scientists and students, partners and customers, and it implants strategic design at the core of our organization.
We use Design Thinking to help our organization create truly customer-centric products and services. The Design Academy is the place at Deutsche Telekom to learn, experience, and apply Design Thinking methods and tools. In practical workshops, we invite our colleagues from throughout the organization to learn about how design will make their projects better and their processes faster.
With our Customer Lab we have built a place where we enable our customers to participate in every phase of the development process, beginning with understanding customer needs, to getting feedback on ideas and prototypes, and with refining existing solutions.
Design requires passion and determination, it’s held back by hierarchy and control. That’s why we’ve united several strong characters and created an environment where they can work closely together as a team. To help make Deutsche Telekom the leading European Telco.
We are designers, creators, thinkers, doers, parents, professionals, workers, managers, experts, colleagues, and friends. We are Telekom Design.